You Know the Trade. Nobody Taught You the Business
I'm Dee Allen — 15+ years in construction, building expertise in estimating, bid strategy, and project execution from the ground up. I help contractors and small business owners stop guessing at their numbers and start building real profit.
You can read a blueprint, manage a crew, and finish a job.
But if you're guessing at your bid numbers, writing proposals that look like everyone else's, or winning jobs and barely breaking even — the problem isn't your skills.
It's that nobody taught you the business side. That's exactly what I'm here to fix.
About dee
Built by Doing. Shared to Help You Do the Same.
I spent 15 years in the construction industry — estimating jobs, developing business, managing projects, and learning what actually makes a contractor profitable. Not in a classroom. On the job, in the field, at the bid table. Now I'm taking everything I learned the hard way and putting it somewhere useful.
Start here - it's free
The Contractor Pricing Formula
Stop guessing what to charge. This free download walks you through the pricing fundamentals every contractor needs to know — so you can bid with confidence and actually make money on the jobs you win.
The book the construction industry never wrote — a practical guide to the business side of building. Pricing, bidding, winning work, and getting paid. Written for contractors who learned their trade on the job and are ready to learn the business.
Coming Soon
From Bid to Bank
work with dee
Ready for More Hands-On Support?
Coaching and consulting coming soon. If you want direct, practical guidance on estimating, bidding, or building your business — get on the list and be the first to know when spots open.